What the hell?

So I bought the new Animal Collective cd today, and I was looking at the art work, and I decided to look for the artist. Her name is Abby Portner. If you google her name, there's one reference to the cd on the web, and the other is this. What the hell is this? I don't even know if the Abby Portner on this Tylenol website is the artist, but these stories are wild.

Also, just got Blueberry Boat by the Fiery Furnaces, which Pitchfork creamed their collective jeans over, but on first listen, and I've only made it through the first three tracks in the car, is so out to lunch that I can't tell if it's any good, or if I've believed the hype.

In the diaristic mode, just had lunch with some Jason, Derek, and Hilary from SVT, where I'm a company member. Talked about marketing.

What is blogging? Tim, have you been reading these?